German luxurious carmaker Mercedes-Benz on Friday reported a 55 per cent decline in gross sales within the first half of the yr at 2,948 items in India amid Covid-19 associated challenges.
The corporate had bought 6,561 items within the January-June interval final yr.
Mercedes-Benz India stated it witnessed constructive momentum in June 2020 gross sales, which confirmed first indicators of a gradual restoration buoyed by a rejuvenated SUV portfolio that accounted for 57 per cent of complete gross sales within the month.
Commenting on the efficiency, Mercedes-Benz India Managing Director and CEO Martin Schwenk stated, “We’re glad to witness a sluggish motion from earlier months and we anticipate this pattern to assemble momentum.”
He additional stated, “Run-out of among the key BS four quantity fashions and likewise Covid-19 associated restrictions result in gross sales challenges in H1.”
With on-line gross sales focus persevering with to be the ‘new regular’, he stated, “Our on-line gross sales platforms below the #MercFromHome marketing campaign have been receiving sturdy buyer traction ever since its launch. With greater than 8,000 leads within the second quarter, that is an encouraging signal because it underscores an rising pattern within the clients’ thoughts shift in the direction of digital consumption of luxurious automobiles.”
On the outlook, Schwenk stated, “We stay cautiously optimistic as we progressively ramp up our gross sales amid the prevalent market challenges triggered by the pandemic…Nonetheless restoration can be sluggish and we at the moment anticipate buyer sentiments to revive going ahead, although the market situations would proceed to stay difficult.”
The corporate will additional develop its product portfolio within the subsequent couple of months, he stated.
“The supply of BS 6 quantity fashions, the launch of recent fashions mixed with an anticipated revival of buyer sentiments ought to assist create demand,” Schwenk stated.
With Unlock 1.0, Mercedes-Benz India and its vendor companions’ present precedence stays the protection and well being of their workers, clients and suppliers, the assertion stated.
This story has been revealed from a wire company feed with out modifications to the textual content. Solely the headline has been modified.