by Juli Clover
Apple’s inventive “Bounce” advert designed to spotlight the AirPods took top honors within the 99th annual ADC (Artwork Director’s Membership) awards for promoting, incomes the “Better of Self-discipline” award together with two Gold Dice awards within the craft in video and branded content material classes.
Launched in June 2019, the advert includes a bored man who pulls his AirPods off of their wi-fi charging pad after which pops outdoors to bounce over road gadgets which are bouncy like a trampoline. The music “I Learnt Some Jazz At the moment” performs within the background whereas he bounces all through city.
The advert was created by Apple’s longtime promoting accomplice TBWAMedia Arts Lab, and the One Membership web site the place awards are introduced has a behind the scenes video that offers some perception into the way it was filmed. All the bodily bouncing was carried out in digital camera with varied props, with a metropolis set in-built an airport hangar.
Apple content material gained different awards too. Apple’s AirPods Pro adverts on Apple Stores worldwide earned a Silver Cube award, the opening theme for “The Morning Present” gained a Bronze Cube award, and the “Snowbrawl” video gained a Bronze Cube award.
Entrance Web page Tech host and leaker Jon Prosser right now shared a number of alleged particulars about Apple’s rumored augmented actuality glasses, together with an “Apple Glass” advertising identify, $499 beginning value, prescription lens choice, and extra.
The advertising identify might be “Apple Glass”
The glasses will begin at $499 with the choice for prescription lenses at an additional value
There might be shows in each…
An alleged picture of an iPhone 12 or iPhone 12 Professional logic board is circulating on social media, as famous by the Twitter account L0vetodream. It’s unclear precisely which mannequin the board corresponds with presently or whether it is legit.
The board doesn’t present us with many visible clues, however one notable facet is that it has a extra elongated design versus the extra compact boards…
Monday Could 18, 2020 10:43 am PDT by Juli Clover
Apple’s upcoming iPhones will all use versatile OLEDs sourced from both Samsung, BOE, and LG Show, with some new options like 10-bit shade anticipated, in response to a report from show analyst Ross Younger.
On his website Show Provide Chain Consultants (DSCC), Younger particulars “corrections and confirmations” on what we will count on from Apple’s upcoming 2020 iPhone lineup, which is able to encompass…
Wednesday Could 20, 2020 9:58 am PDT by Juli Clover
Apple right now launched tvOS 13.4.5, the fourth main replace to the tvOS working system that runs on the fourth and fifth-generation Apple TV fashions. tvOS 13.4.5 comes two months after the launch of tvOS 13.4.
tvOS 13.4.5, a free replace, will be downloaded over the air via the Settings app on the Apple TV by going to System > Software program Replace. Apple TV house owners who’ve automated software program…
Thursday Could 21, 2020 3:10 am PDT by Tim Hardwick
Three of Apple’s suppliers will share digital camera module orders for its forthcoming “iPhone 12” lineup, in response to sources from Taiwan’s handset provide chain (through DigiTimes).
Rumors have steered Apple will full its transition to an all-OLED iPhone lineup in 2020 with one new 5.4-inch machine, two 6.1-inch fashions, and one 6.7-inch handset. Rumors recommend the 6.7-inch iPhone and one…
Monday Could 18, 2020 1:23 pm PDT by Juli Clover
Apple’s AirPods Professional ship with silicone ideas that match contained in the ears, however individuals who choose the tighter or extra comfy match of froth have been modding their earbuds so as to add a foam layer. That is not crucial, as well-known earphone ideas firm Comply is now transport its foam ideas which are appropriate with AirPods Professional.
Subscribe to the MacRumors YouTube channel for extra movies. We…
Monday Could 18, 2020 12:11 pm PDT by Juli Clover
Apple right now launched watchOS 6.2.5, the eighth replace to the watchOS 6 working system that is designed to run on trendy Apple Watch fashions. watchOS 6.2.5 comes over a month after the discharge of watchOS 6.2.1, an replace that launched a FaceTime bug repair. Picture through Reddit watchOS 6.2.5 will be downloaded at no cost via the devoted Apple Watch app on the iPhone by going to …