Home Gadgets Apple's 'Bounce' AirPods Advert Wins 'Better of Promoting' Award

Apple’s ‘Bounce’ AirPods Advert Wins ‘Better of Promoting’ Award


Apple’s inventive “Bounce” advert designed to spotlight the AirPods took top honors within the 99th annual ADC (Artwork Director’s Membership) awards for promoting, incomes the “Better of Self-discipline” award together with two Gold Dice awards within the craft in video and branded content material classes.

Launched in June 2019, the advert includes a bored man who pulls his ‌AirPods‌ off of their wi-fi charging pad after which pops outdoors to bounce over road gadgets which are bouncy like a trampoline. The music “I Learnt Some Jazz At the moment” performs within the background whereas he bounces all through city.

The advert was created by Apple’s longtime promoting accomplice TBWAMedia Arts Lab, and the One Membership web site the place awards are introduced has a behind the scenes video that offers some perception into the way it was filmed. All the bodily bouncing was carried out in digital camera with varied props, with a metropolis set in-built an airport hangar.

Apple content material gained different awards too. Apple’s AirPods Pro adverts on Apple Stores worldwide earned a Silver Cube award, the opening theme for “The Morning Present” gained a Bronze Cube award, and the “Snowbrawl” video gained a Bronze Cube award.

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